London, together with Milan, Paris and New York, is one of the four fashion capitals: where some of the world's best store are located, where new fashion, trends and brands born, where the fashion shows of the most important griffe take place.

SHOPenauer today gives you a complete overview of shopping in London: you will find the best department stores like Harrod's, Selfridges, Harvey Nichols, Liberty Of London, luxury boutiques from British designers as Paul Smith, Vivienne Westwood and Stella MCCartney and those of emerging talents like KTZ-Kokon To Zai, independent shops of labels that trend like Folk or YMC -You Must Create and brand that has conquered the world from London as the famous Dr. Martens.

Streetwear and sneakers enthusiasts can satisfy every need, some shops deserves a visti as Size?, Foot Patrol, Article, Patta.

London is also home to amazing concept stores like Dover Street Market, where luxury and emerging designers find a unique showcase.

Finally, for enthusiasts of avant-garde and luxury-underground designers, there are real pearls such as The Library 1994, Vertice and Eizenstein.

To make an overview of London, the ideal is to talk about different areas, where often there are also types of similar shops.