In the Ligurian chief town it is easy to get lost among the characteristic "caruggi" which even the singer-songwriter Fabrizio De André mentioned in his texts, being surprised by the walls and the ancient buildings that still retain the charm of the Ancient Maritime Republic. You can "breathe" the long history of the port city and its inhabitants, skilled sailors and clever merchants of the Mediterranean. Much of the old city has been declared a UNESCO World Heritage Site, but the city has managed to grow by giving itself an even more modern face, thanks to the construction of new structures and the restoration of existing buildings.

The central point for Genoese shopping is represented by the main streets that branch off from Piazza De Ferraris: the most elegant are certainly via Roma and the nearby via XX Settembre and XXV Aprile where it is possible to find the stores of the most prestigious brands such as Gucci, Ferragamo and multi-brand stores such as Vinicio Boutique (located in the Galleria De Barbieri), a reference point for fans of prestigious items. Right next to Via XX Settembre, a visit to Piazza Della Vittoria with its beautiful floral arrangements is not to be missed. A few steps away is also the famous Galleria Giuseppe Mazzini, where you can also find slightly lower profile brands, such as Twin-Set, Atelier Emè, Pinkoand many fast fashion stores.

The city of Genoa is a great place to do a varied and quality shopping! In the area of Porto Vecchio, along the Portici di Sottoripa, you can breathe a very characteristic atmosphere, as if you were going back in time: as many as 450 historic shops in the city have been surveyed, including crafts and products of all kinds, especially typical food. Also in the Portici area, via San Luca and via Orefici are the areas for more "convenient" shopping, while in via Luccoliit is easy to find shops for the home and the person. 

A few kilometers from the city are the towns of Santa Margherita, Rapallo and Portofino, some of the chicest destinations in Italy frequented by VIPs, Hollywood stars and supermodels, where you can find other prestigious fashion boutiques. But the center is a timeless city, where you can get lost after a wild shopping: stroll and enjoy the dozens of typical Ligurian products, relaxing in the evening lights of Via Garibaldi or those of Porto Antico or, for young people, looking for the city's nightlife in the district of Sarzano. Or, the best place to enjoy a coffee is on the roofs of Genoa, thanks to the breathtaking view that there is from Spianata Castelletto. You can get there by a lift dug into the rock and once you get to the top you are faced with the history of the city, old and new that together create the skyline of Genoa today.