Capital of Tuscany, Florence represents the expression of a creative city, thanks to its continuous evolution based on masterpieces of art, colored marbles, architecture and history, it boasts a tradition rich in skilled and experienced local artisans. Today we can see how it has turned into a tourist and cultural center but above all a showcase for Italian design and fashion.

This city represents the spirit of the Gucci, to fitting tribute Alessandro Michele, designs the Gucci Garden, not only a rich historical archive and a project unique in the world but a real dynamic and interactive experience in which a selection of articles from the collections that date back to the Florentine origins in 1921.

Walking through the city between history and culture, knowledge and beauty, it’s possible to buy in luxury boutiques, outlets and craft shops, as well as outdoor markets, which immerse tourists in a traditional experience.

The heart of the city is Piazza del Duomo, with the complex of the Basilica Santa Maria del Fiore, surmounted by Brunelleschi's majestic dome, Giotto's bell tower and the Baptistery of San Giovanni.

Leaving behind this piece of history, the luxury fashion district in Florence starts from Via Tornabuoni, where there are beautiful residences and imposing palaces of noble Florentine families, becomes today the street of the boutiques of Gucci, Prada, Pucci, Cartier, Ermanno Scervino and many other.

Continuing along this road we can reach the boutiques of Hermès and Louis Vuitton positioned in front of the majestic Palazzo Strozzi. In the same square, there is Flow Run, a store that sells sneakers and niche designer accessories, but also brands like Nike, Adidas and Saucony.

Walking up to via della Nuova Vigna, boutiques such as Lacoste and Monteblanc, make in contrast with local specialty shops, ateliers and artisan shops in Via Del Parione.

Crossing the old and suggestive Ponte Vecchio, famous for its goldsmith shops located above all the bridge, you reach the Oltrarno district, with Piazzale Michelangelo a tourist destination of excellence to observe Florence immersed in the surrounding hills.

Right from this side of the Arno we find Bjørk Florence and Société Anonyme two multi-brand shops where art and fashion meet in the philosophy of the store and the unique aesthetics of the stores furniture.

Thriving of important places, such as churches and basilicas, squares and museums Florence beyond the Arno boasts Palazzo Pitti, where in its galleries dedicates fashion exhibitions, putting the city on the list of the most innovative places of design, magical place where you can admire the panorama immersed and relaxed in the green of the Boboli Garden.