Xacus, "The art of Becoming"

Xacus opens its first flagship store, in via Solferino 8, in the Brera district. Distributed over a space of 150 square meters, the store, managed directly by the company, finally arrives in the city of fashion, Milan.

The store, designed by architect Matias Sagaria, is developed to blend tradition with contemporary, craftsmanship with technology. This concept, therefore, is translated through the use of rethought wood combined with new technologies, such as LEDs and metals, to erect a store that incorporates customers in a new experience. 

The store houses the collection of men’s shirts and presents a whole area dedicated to costumized products, giving its customers the opportunity to select fabrics and enrich each shirt with personalized details, with the aim of a “tailor-made” shopping experience. 

On the occasion of the new opening in Milan, the brand Xacus also welcomes art thanks to the project “The art of Becoming” according to which, over time, “Will be chosen artists who will play, through their creative language, the universe of shirt”. The first artwork to be exhibited is “Radici” by Simone Brillarelli, who celebrates the artisan company of Xoccato Alberto through the use of texture and pattern from the brand’s historical archive, starting the first of a long series of collaborations.