MACHINE-A, an avant-garde fashion store in Soho, London.

MACHINE-A was born in 2008, when it opens in Soho district of London. Today it offers also an online shop, beyond the physical reality.

MACHINE-A is synonymous of independence and can satisfy men and women, searching a contemporary and full of energy style.

It offers a special selection of the best and most valued avantgarde brand, like: Martine Rose x Napapijri, Raf Simons, Cottweiler x Reebok, Expert Horror, Alex Mullins, Craig Green, Per Gotesson, ALYX, Sirloin, Hyein Seo, Kuboraum, Maison Margiela, MM6 and others.  

From the design point of view, the style of the store is as valued as the style of products. A big neon sign lights up the shop window, while the space inside is minimal. A long and central black table separates the women department from the men one. In this space, the color white is primary and different lights appear from the ceiling and light up clothes.