Iuter Store was born in 2013, to give birth to the first flaghip store of the streetwear Milan brand Iuter.
The store is connected where Milan's streetwear has its roots: in corso of Porta Ticinese.
The space is characterized by a remarkable design, where the white color of the ceilings and floors is combined with the light color of the wood used for furniture and especially for the element that strongly characterizes the store: the use of Woodskin modular panels capable of create three-dimensional volumes. Woodskin, is a patent of the studio MammaFotogramma, which has curated not only the store but also video installations.
The shop is constantly animated with events, dj sets and appetizers often made to celebrate the release of collections and special capsules collection.
The store obviously hosts Iuter brand, Octopus, designed by Giorgio Di Salvo, with original octopus designed appeared for the first time for Vngrd and Uppercut Iuter's premium brand; there are also special collaborations.