Golden Goose opens an exclusive high-altitude store in the renowned Cortina d'Ampezzo. The large surface of over 60 square meters is the stage for the story of the origins and values of the brand through the combination of industrial aesthetics and elegance that distinguishes the brand.
What makes the environment unique is the use of cement for the floors and walls, to which the antiqued wood provides warmth together with the precious distressed carpets and wooden frames that give a vintage touch to the entire environment, revealing step by step the history of the brand, from its origins to today.
The value of craftsmanship, the brand's founding pillar, also becomes the real protagonist thanks to the "Co-Creation Experience" made possible by setting up a dedicated pop-up where customers can express their creativity thanks to the brand's expert craftsmen, “Sneakers Makers”, who help them translate their history and dreams into special and unique creations.
All with the aim of putting the experience first, guaranteeing not only the excellence of the products, but the uniqueness of the customer's memory.