Freitag opens a new store in Amsterdam!

After opening the Rotterdam Store two years ago, today the Zurich-based bag brand goes even further into the plains and opens a new store in Amsterdam, where everything will revolve around recycled bags and means of transport, all in the name of circularity . The store will be managed by Selekteur, a true German «selector» of lifestyle products.

Over 25 years ago, FREITAG founders Daniel and Markus made the first Messenger Bag from an old truck tarp to accompany them on their bike ride from home to work. Therefore, FREITAG bikes and bags have always gotten along well. And which city better than Amsterdam lends itself to being traveled by bicycle? That's why in the new shop it is possible not only to buy bags, but also to rent bicycles.

The new address where you will find FREITAG one-of-a-kind pieces is in the middle of the individualist 9 Straatjes, in the heart of Amsterdam's Grachtengordel. Not only are the approximately 1000 bags and 1200 accessories available in the 70 m2 of the Store made from recycled material, but also the 6 Roetz Bikes bicycles available for hire.

And to find out about the deep meaning of circularity and at the same time stimulate circulation, visitors can set the pedal cinema in motion with the power of their muscles alone. Or, if they prefer an option that doesn't make a sweat, they can also admire FREITAG's interactive visualization of the manufacturing process.