Extra Butter is a streetwear store founded in New York in 2007 but is also an independent lifestyle brand. There are two stores in New York, in Lower East Side and in Rockville Center, and a shopping web site is also available. The store sells a wide selection of sneakers, but sells also sportswear and accessories for men, women and children.
The store sells the latest models of sneakers and clothing from the most famous brands in the sportswear world, including Adidas, Converse, Diadora, Fenty by Rihanna, Nike, Puma, Vans and many others.
The interior design of the shop is very particular: classic and modern meet. At the entrance there is a small waiting room with red walls, chairs and curtains with some golden finishes: it seems to be in a movie theater room. On the wall there are also two boards, one indicating the opening hours and some special selections of products that can be found inside, another full of post-it notes left by customers who want to express their own experience into the store.
Passing over this room, the design is more modern: the floors are in wood and along the white walls it is possible to find a wide range of shoes.