Eredi Chiarini

Eredi Chiarini encases a centuries-old history of passion for fabrics and men’s clothing. It all began in 1894 when Nonna Genni opened a fabric store which she then left to her daughter Norma and her husband Otello to manage . Even the grandchildren Marco and Andrea are passionate about their grandmother’s and parents’ work, so much so that in 1970 they opened their first clothing store. Its success was fast and unexpected.

Thanks to the love for elegance and details taught in the family, the two brothers developed a unique and recognizable style, by traveling and researching. They offered garments and accessories of unquestionable quality and taste, capable of interpreting the desires of a demanding and curious male audience. Then, like today, to a fleeting and expensive fashion, we prefer style. To an impersonal purchase we contrast the preciousness of relationships that are cultivated over time and the personalized service.

Just a few steps from Ponte Vecchio, Eredi Chiarini store in Florence offers a complete and personalized shopping experience that finds its roots in the centuries-old history of a Florentine family, always able to interpret the style of true gentlemen in an authentic and original way, in a large space capable of perfectly linking tradition and innovation. There are three sales areas in which the best collections of men’s clothing and accessories are housed: one for casual style, one for a more classic style and a more intimate and reserved area dedicated to made to measure clothing. Entering the Eredi Chiarini store is like embarking on a pleasant journey, a journey in which classic embraces modern in a new and never banal way, accompanied by the discreet and warm guidance of our personal shoppers.