Adidas - “ Roma is possible”

After the store in Milan, Adidas arrives in Via del Corso 132 in the centre of Rome, where fashion, sport, culture and sustainability coexist.

The space, which covers 714 square meters divided into 2 floors, offers a real personalized shopping experience. An innovative and technological place where 28 digital touchpoints, 3 of them interactive, allow customers to interact with products; there are also immersive dressing rooms that allow the consumer to see themselves projected in different environments. On the occasion of the new opening Adidas has organized 4 days of sports activities, starting from the creation of a floating football field on the Tiber, with the aim of including and making consumers participate through sport.