The Japanese brand White Mountaineering was founded in 2011 with the aim to merge within their a single clothin line 3 key principles: design, utility and technology.

The goal is to create a brand with high-tech content and design, capable of achieving the highest standards of quality and functionality, incorporating itself in the beauty of the design.

As the name implies, technical clothing is inspired high mountain, a place as 'legendary and inspirational' as 'the field' to test the quality of the technology and functionality of products.

The brand soon acquires a very high reputation, it is included in some of the most demanding world's boutiques and later gives birth to a series of collaboration with global renowned brands such as Adidas.