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Victoria Beckham " synonymous with contemporary femininity "
Victoria Beckham is a luxury brand, specialized in the production of women’s clothing and accessories. The collections of the brand are distinguished by the tailoring cuts of coats and blazers, the essential and sinuous lines of the dresses and the tight silhouettes. A rooted sensuality contaminated by contemporary urban charm, whose main purpose is to emphasize and enhance the female body in an elegant key, but without sacrificing comfort: "propose clothes that women can really wear". The brand aims to communicate a lifestyle, a precise aesthetic vision and then to position itself as a life style luxury brand: in fact, a line of beauty, beauty Victoria Beckham and a line of leather bags and shoes entirely Made in Italy has recently been introduced.
Victoria Beckham stands out for its minimal elegance and contemporary femininity, an aesthetic vision that reflects and describes the personal style of the designer Victoria. The brand puts all its attention on "Making women look and feel like the best versions of themselves is really what gives me joy. A woman, the one imagined by the brand, sensual, refined but at the same time dynamic and practical. The result is garments that are the leitmotif of a versatile, everyday wardrobe, where the casual aesthetic intrinsic of simple and spontaneous femininity meets the charm of luxury. Luxury that translates into second place in the refinement and quality of the materials chosen for the realization of the collections, fabrics increasingly careful also from the point of view of environmental sustainability.
Victoria Beckham founded the eponymous brand in 2008, the year in which she debuted on the catwalks of New York fashion week with her first collection. An unstoppable success for the brand: with offices in London and New York, two flagship stores in Mayfair and Hong Kong, the brand has won a series of awards: In 2011 he won the Best Brand and Brand of the Year award at the British Fashion Awards and in 2017 he received the OBE award from the Duke of Cambridge in person for his great contribution to the British fashion industry.
