Valentino " the eternal beauty "

Valentino is a luxury brand specialized in the production of Haute Couture and Prêt-à-Porter dresses. Synonymous of elegance, the brand has always stood out for its intrinsic collections of artisanal tradition and unique beauty. The Valentino Prêt-à-Porter women’s line is a spokesperson for the ideals of contemporary and timeless charm: the garments, such as tailored coats, dresses with refined and modern lines, jackets and pants with timeless design, communicate the executive perfection that has always distinguished the brand. The men’s collection, introduced in 2012, follows the same common thread: double-breasted coats, pants and elegant shorts with contemporary lines, shirts, knitwear Made in Italy, become representative of an authentic and eternal luxury. Valentino Garavani is the line of accessories that include for men shoes such as sneakers and boots, belts. For women accessories can not miss bags, shoes such as platform boots and jewel sandals.

Valentino stands out for its unique and contemporary elegance, which reinterprets the principles of Italian haute couture in a modern key: a canon of indissoluble beauty obtained through the union of the artisan spirit of Made in Italy and the refinement typical of Parisian silhouettes. Not only the aesthetic essence, but the quality of the fabrics and materials, the attention to detail, embroidery and draping and the precision of the manufacture are elements that have always made the Valentino’s garments, real masterpieces. It is a brand that has always been equipped with a strong innovative approach: production techniques, technological and avantgarde, are aimed at achieving sustainable quality standards and collections increasingly durable over time. The brand is in fact constantly and concretely committed to the environment, through initiatives such as the collaboration with Greenpeace or the Valentino Vintage program, aimed at the ethics of the circularity of the garments of past collections. Valentino has always stood out for its magnificence and for the skillful and wise use of color: "Hot Pink", after the Red Valentino, is now the new trademark of the Maison, color that expresses freedom, energy, community, boldness but above all love, symbol of a new era, a new idea of modern beauty.

Valentino is an eternal beauty that has lasted for years: it was 1957 when the young Valentino Garavani together with Giancarlo Giammetti, founded the historic Maison in the heart of Rome that since its debut reaches worldwide success, opening boutiques in New York, Paris, Tokyo. In 1998 the brand was sold to the German company Hdp, before being sold in 2002 to the Marzotto Group. In 2012 the fashion house was sold to Mayhoola for Investments of Qatar, confirming its role as the sole shareholder of the brand. Valentino Garavani in 2016, after retiring from the fashion system, elects Pier Paolo Piccioli creative director of the brand, which with its modern vision has been able to modernize the identity of Valentino without erasing the past because "there is no innovation without a deep knowledge of tradition".