The Made in Italy of the Sportswear: Stone Island

Stone Island is a Menswear brand born in 1982 and soon became a symbol of Italian Sportswear. Focused on the men's line, the collections represent practicality and fit, combined with a refined design and the study of the material. Starting from the nylon jackets with monofilaments and reflective or thermosensitive fabrics, the line of men's dresses of Stone Island consists of parka jackets and padded gilets, TNT and waterproof jackets, pants made with reflective fabrics and special processes. The coats or Montgomery in leather and fur, the nylon fiber dungarees, the cargo pants always in nylon stretch or wool, up to the shorts in ventile® or fleece fabric with various fantasies are also part of it. Also for the part of knitwear, the design of Massimo Osti combines the quality of the material, such as wool and cashmere, with functional design, such as in high neck sweaters or with bomber neckline with zip. Men's shoes collection of Stone Island is made up of sneakers or stringed boots, always following the firing of the camouflage that accompanies each piece. The accessories of Stone Island complete the line, with various models of hats or balaclava in wool, protective nylon metal caps, scarves, gloves and belts and finally the men's swimwear line.

The keywords of the identity of Stone Island are undoubtedly Research and Functionality: where in fact we find a deep research and study of the fabric and yarn there is also the functionality of the final product. The concept behind the style of the brand was born from the idea that menswear must first be functional, without clearly neglecting the quality of the product. The image that is therefore carried out is that of simplicity, especially in the lines, however able to always surprise. This is thanks to the insertion of the concept of fashion and design within a company already rich in knowledge of the fabric and manipulations of them. The result is a complete and functional product, of undoubted quality and result of an almost obsessive attention to detail, creating unique clothes in their kind capable of making the figure stand out.

Stone Island brand was born in Modena from the idea of Massimo Osti, already designer at the C.P. Company. Osti was inspired by the double sided fabric used to cover the trucks, thus creating the Tela Stella Jacket, first garment of the history of Stone Island, characterized by the "stone washed", a type of fabric washing that recalls corroded waxes from the sea and the sun. The collection created was then developed for a new sub-brand, more in line with the new identity proposed by the designer. This was how Stone Island was born, a brand with strong ties with nature and with the functionality of the garment compared to it. Then thanks to the entrance to the team of Rivietti, Stone Island continued his path of evolution with the creation of the iconic Ice Jacket, collaborating with the new designer of the brand: Paul Harvey. Each Stone Island signed dress is identified by the iconic Compass Rose, secured by two buttons and affixed as a tag on an army jacket. In 2015, Lorenzo Osti, son of the founder of the brand, joined the company and since 2020 the company has been taken over by the Moncler group, boasting numerous relevant collaborations over time, such as the one with Supreme and New Balance.