STILL GOOD and the quantitative realities of the "now"

STILL GOOD is a French brand, manufactured in Los Angeles. The approach of the brand is to question "quantitative realities of the now". Information, numbers, human behaviors: each fact, person and popular phenomenon is the begining of an item.

Clément Taverniti, creator and stylist of the ready-to-wear brand STILL GOOD, has always been immersed in the world of fashion. In the 1980s, Clément was a child and saw his father enjoying international success with his own brand, in particular thanks to the development of a revolutionary dyeing process, the "ready to dye" technique widely used today.

His sensitivity for fashion soon became a real passion, which he cultivated by gaining knowledge of the sector through meetings, magazines or specialized blogs.

The idea of creating his own collections starting to emerge, then started working for Dries Van Noten, Ralph Lauren, and Kit-suné. Technically ready, with a mature reflection and animated by a growing desire to launch a clothing line, Clément embarked on the creation of his brand.

"I want a classic and chic piece of clothing to be worn casually, a stylish look while feeling good and confident" Clément Taverniti.