Schiaparelli - The artist who makes clothes

Schiaparelli is one of the names belonging to fashion that has always been associated with art and synonymous with avant-garde.

Elsa Schiaparelli, founder of the maison in 1927, marked its history thanks to her inventions from optical illusions called "trompe-l'oeil", to collaborations with avant-garde artists, first and foremost Salvador Dalì.

Elsa Schiaparelli was a great technician, she loved materials and above all innovations. She was the first couturier to use synthetic fabrics, the first to incorporate plastic zippers into her work and the inventor of shocking pink, a very bold color for the time. Her ambition was to experiment and be disobedient in everything: fabrication, shape, color and iconography.

The designer went down in history for having understood the potential of ready-to-wear, for her haute couture creations and for the new concept of the fashion show understood as a fusion between art, music and fashion.

The Schiaparelli maison has always stood out by choosing not to subject human morphology to the silhouettes of the clothes, but rather to make the dress a visual channel that reveals, for example, the texture of the skin or the consistency of the muscle. The anatomy is shaped by Schiaparelli following the surrealist model of exaggeration by modifying the natural dimensions.

The result of a contemporary doctrine that praises the body in its uniqueness, Schiaparelli fashion is a spontaneous continuation of the avant-gardism of its founder with Daniel Roseberry, creative director of the brand since 2019, who expertly captures current needs by internalizing the figure and poetics of Elsa, collecting the legacy and translating it into creations that take advantage of the past to project themselves into the future.

Schiaparelli's women's clothing collection, with its French chic, is not without coats, dresses, jackets and trousers enriched with surrealist elements, as well as ingredients that distinguish the aesthetics of the brand. The human anatomy is highlighted particularly in accessories as in the case of the Golden Anatomy jewelery bag or the finger ring. There is no shortage of anthropomorphic boots with a maxi platform, the perfect summary of the collection!