Represent “ A New Age ”

Represent is a British luxury streetwear brand, specialized in the production of clothing and footwear. The brand, which has always been distinguished by clean cuts and streetwear, is shaped through layers of denim, vintage-inspired graphics and washes with a washed-out effect, deteriorated. Represent consists mainly of 3 collections of men’s clothing: the first, the 247 collection, is designed to be worn on any occasion through an excellent performance of materials and is complete with cargo pants, shorts and jackets in technical fabric. In 2020 the Blank collection was introduced, characterized by a minimal aesthetic and special washes without graphics: also in this case we find T-Shirts and single-color sweatshirts 100% cotton. Finally, in 2021 the Owners' Club collection was created, a range inspired by vintage car owners' clubs. "For fans, by fans ". The brand has recently launched a line of men’s shoes: in particular the Reptor model, made in Made in Italy leather has been nominated by GQ Magazine as one of the best sneakers of the year.

Represent stands out for its timeless urban spirit. Wrapped in a British allure, streetwear essence is contaminated by the British counter-cultures of the 80s-90s that have marked the history of contemporary fashion: a perfect mix between dark aesthetics, rock, and rock chic. The result are collections with a strong personality, unique in its kind, where design innovation meets the artisanal tradition of production and design processes. The garments, produced entirely in England and made with selected materials and high quality, are the reflection of an incessant research, refinement and constant progression.

It was 2011 when the British brothers George and Michael Heaton founded Represent: initially born as a university project, the brand materialized in 2012: to mark the beginning of success is the launch of the first 20 T-Shirt Represent with printed logo. The rest is history: from the first show in Paris in 2016, to the arrival in 2017 to the New York Fashion Week; from the capsule collection with Machine Gun Kelly to collaborations with bands such as Motorhead and Ozzy Osborn. The constant mission? “ build the best brand in the world ”.