Prada : between sartorial luxury and ugly chic avant-garde

Prada is an iconic Italian luxury maison, founded in 1913 by Mario Prada, and became one of the pillars of the fashion system thanks to the figure of Miuccia Prada. Brand with an innovative and creative identity, this has become synonymous with elegance, style and refinement Made In Italy, proposing collections of Prada women’s clothing with luxury items such as jackets, coats, quilted jackets and knitwear, characterized by clean lines and high quality of the materials chosen, as well as for pants, skirts, tops and shirts in silk or chiffon. Prada dresses are characterized by innovative designs and fabrics, with contemporary and at the same time formal lines, channeling the essence of the brand through the most eclectic minimalism and making the products easily recognizable. There are also the iconic Prada women’s bags, among many models including the nylon crossbody bag and the shoulder bags with logo, also present on the models of Prada women’s shoes, including sandals, slippers and heeled shoes with a unique and sophisticated design. Among the accessories for women there is a wide choice of belts, nylon scarves,leather gloves and jewellery, all characterized by the iconic triangle logo. For the men’s line there is a wide collection of Prada men’s clothing, including coats, quilted jackets, gliets, jackets, pants and shirts, able to combine the elegant with the contemporary vision and hi-tech of the maison. The t-shirts of the men’s collection offer a more casual style, always ensuring the quality of the product, also found in plain or patterned knitwear, and formal suits. Prada men’s bags are equally iconic, with models of backpacks, crossbody bags, totes and shoulder bags, up to the small leather goods of the brand, while the range of accessories includes hats, gloves and belts, up to men’s shoes by Prada, between loafers, boots and sneakers.

The Prada brand is much more than just a fashion brand: it represents the very essence of luxury and elegance, especially thanks to the figure of Miucca Prada, who was able to rework the aesthetic canons through innovation, creativity and tradition. The maison has also had a long tradition of collaborations with world-renowned artists and designers, such as American painter and sculptor Jeff Koons and photographer Steven Meisel, who helped create its iconic image. The essence of the Prada brand lies in its ability to combine elegance and minimalism with a touch of originality and innovation. The link with art is a characteristic point of Prada, especially thanks to Miuccia, which inaugurated in 2011 the Prada Foundation, to promote shows and exhibitions. Avant-garde brand, this stands out for the iconic design and logo, for the attention to detail and tailoring, with particular focus on the functionality of its products. Importane is also the sustainable approach to fashion of the brand, through the collection Re-Nylon, a line of clothing and accessories for men and women, made of regenerated nylon, keeping alive the cornerstones of its DNA and inspiring the Re-edition of iconic accessories by Prada.

The history of the Prada brand began in 1913, when founder Mario Prada opened a boutique in Milan, specializing in leather goods and luggage. In the 1920s, the brand began to produce high-quality bags and accessories, attracting the attention of high-level customers and becoming a supplier of the Royal House of Italy. In 1978, Mario’s niece, Miuccia Prada: sixty-eight from the avant-garde vision, becomes part of the company experimenting with minimalism and ugly-chic, marking history with the fashion show of 1996 and revolutionizing the stylistic canons, bringing the brand to an international level. It is in these years of maximum popularity that Miuccia chooses to refer directly to the youngest segment of consumers, increasingly passionate about the brand, founding Miu Miu. In the 80s and 90s, Prada becomes a symbol of elegance, thanks to important fashion shows and collaborations with artists and designers. The one created by Miuccia Prada soon becomes a real status symbol, through models such as the nylon backpack, then reworked into several models and wedge sandals worn with male socks, school uniforms, geometric prints and rounded headbands. In 2020, Raf Simons became Prada’s co-creative director, debuting with the 2021 show. Celebrated as one of the most influential and respected brands in the world, the Prada Group continues to stand out for its bold exploration and constant innovation.