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Pinko is an Italian brand, founded in the late 80s in Fidenza by Pietro Negra and Cristina Rubini. The brand focuses on feminine ready-to-wear collections, with a line of women's clothing by Pinko composed of both more elegant outerwear, such as coats and capes with clean lines, in mixed wool or fake fur, or more casual, with jackets, gilets and trench coats in eco-leather or denim. The marked and eclectic character of the brand is reflected in the t-shirts, patterned or silk satin shirts, sweatshirts and polo shirts with glamorous details up to the wide range of knitwear and tops, with models available in various colors from pink to purple up to neutral black and beige. Pinko's feminine proposal does not lack formal suits and pants, mini or long dresses with sophisticated drapes or prints, classic jeans, shorts and denim bermuda shorts or more elegant solid colors and patterned, sequined and single-color skirts, in the mini midi version and maxi. Pinko women's shoes line reflects the bold and provocative style of the brand, with boots with fringes, ankle boots with crystals or in mesh, heeled shoes such as décolleté and nappa sandals, up to slippers and sneakers, also offering a line of accessories with belts with logo, hats and scarves with monogram. In addition to the iconic Love Bag, reinterpreted in multiple versions, Pinko women's bags collection offers types such as clutches, mini bags, crossbody bags and totes, with a unique and chic design, embellished with rhinestones or special materials with a mirrored effect.
The identity of the Pinko brand is reflected in its versatile and dynamic essence, attentive to modernity and technological innovation, qualities that have allowed the brand to evolve over time while remaining faithful to its values. The brand's woman is therefore bold, determined and independent, an image that has led the brand to collaborate with numerous prominent figures, including Mariah Carey, Alessandra Ambrosio, Naomi Campbell, Elle Macpherson, Carmen Kass and Eva Herzigova, also collaborating with photographers such as Terry Richardson and Steven Klein and with stylists and designers such as Mark Fast, Marina Spadafora, Viviana Volpicella and Nicola Brognano. Through the research and quality of Italian craftsmanship, the brand focuses on diversity, conceived as the main feature of today's world. This vision, which has allowed Pinko to reveal itself as a brand that is always avant-garde and in step with the times, also includes the brand's extreme attention to sustainability, through numerous initiatives including the 2018 collaboration with Treedom, the launch of the exclusive t-shirt made of organic cotton and sold in ecological packaging and the construction in 2008 of the brand's new headquarters, conceived as a "green factory", through green architecture and the adoption of measures attentive to ecology and sustainability . Furthermore, since 2016, the brand has definitively abandoned the use of fur.
Pinko was founded in 1980, by Pietro Negra and Cristina Rubini, with the creation of innovative products through No Season collections, designed for the younger audience through flash ready-to-wear collections. The idea immediately led the brand to great success, leading to the expansion of the reference demographic and the opening of over 800 points of sale, then opening the first flagship store in Milan in 2006. Currently, the brand is present in over 50 countries, with more than 200 single-brand stores and hundreds of multi-brand outlets. Pinko also boasts important advertising campaigns, such as the one in 2018 shot by photographer Angelo Pennetta, starring Barbara Palvin, up to important collaborations, including the one with Coca Cola and with Patrick McDowell, also appointed Sustainability Director of the brand, whose project implements the recovery of old fabrics and materials used in previous collections. The fresh, dynamic and creative approach has led the brand to develop increasingly contemporary collections, thanks also to Pinko Uniqueness, line born in 2010 aimed at collaborating with designers and artists for the creation of capsule collections, including the one designed by Alessandra porters. Family-run brand, sees Pietro Negra and his wife Cristina Rubini in the role of presidents and CEO of the company, leaving the creative direction and communication of the brand to their daughters Caterina and Cecilia. The commercial part of the brand is entrusted to Federico Bonelli, and the marketing part to Caterina Salvador, who boasts collaborations with brands such as Giorgio Armani, Hugo Boss, Calvin Klein, Dolce & Gabbana and Coin.
