New Balance " The evolution of footwear "

New Balance is an American sportswear brand specialized in the production of sneakers and sportswear. The women’s collection of New Balance combines refined design with technical quality, giving life to products such as sneakers, jumpsuits, sweatshirts, where high standards of performance become the distinctive element. The men’s collection follows the same common thread: the iconic sneakers, intrinsic of a streetwear spirit, t-shirts, pants, jackets, blend sporty appeal and functionality in a single product.

New Balance stands out for its sporty and urban charm, where minimal design with a strong streetwear imprint meets functionality. Always equipped with a strong experimental and technological approach, the brand, through the use of innovative materials, ensures high quality standards and performance. The mission of the brand is to realize and implement, through physical activity and sport, “ a positive and healthy change in communities around the world “. For this reason, the New Balance Foundation was founded, non-profit organization that is constantly and concretely committed to improving the health and well-being of people worldwide. A brand whose ideology goes beyond fashion, trends but is deeply rooted in the concrete: through dedication and passion promotes sport in full respect not only of people, but of the environment. There are many sustainable initiatives implemented by New Balance, from the use of green and recycled materials and low environmental impact to the reduction of carbon emissions, keeping open only factories in England and the United States.

The history of New Balance began in 1906 in Boston: the founder, the English shoemaker William J. Riley, began designing anatomical orthotics. Only in 1938 the first kangaroo leather running shoe was made, but 1961 marked the brand’s indelible success with the launch of the "The Trackster" model. Over the next three years the brand began manufacturing footwear for baseball players, boxers and tennis. It is with the arrival of the 70s that New Balance is recognized as an international benchmark of sports shoes for athletes, through an intrinsic history of evolution and technological revolution, aimed at achieving maximum functionality. In 2015 the company officially entered the global football market by adding to its line, specialized sneakers for individual sports. A brand, that of New Balance, that has managed to preserve over time not only the quality but its urban charm and refined appeal. Over the years it has established itself as a true symbol of footwear, not only sports, able to dictate fashion trends and secure the title of lifestyle brand: this is confirmed by the many collaborations from the caliber of Miu Miu, Stone Island, Patta, Levi’s and Junya Watanabe and Comme des Garçons.