Loewe: the luxury of craftsmanship, the creativity of design

Loewe is a Spanish luxury brand, focused on craftsmanship and design, especially for leather goods and clothing. With particular savoir-fair and pursuit of luxury, the fashion house has managed to preserve its identity for over 170 years, developing design pieces through careful workmanship. For the Loewe women's shoes line it is possible to find boots, sneakers, slippers or sandals with peculiar heel. The brand also offers a Loewe women's clothing line, with overcoats such as jackets and trench, traditional shearlings, jumpsuits, shorts and pants in silk or with prints, often with soft or oversized lines. The collection also includes logo knitwear and shirts with an asymmetrical design, also used for the dresses with surrealistic prints. This is followed by women's accessories, with bags such as clutches, shoulder bags or mini bags, also with a refined design, as well as for jewellery. The brand also offers a Loewe men's clothing line, with jackets such as padded bomber or double-breasted, patterned knitwear, nappa leather pants, cotton or leather shorts, shirts and leather belts and scarves for the men's accessories line. The men's shoes line also includes sneakers, loafers and boots with a particular design.

The brand's ability to break stereotypes is manifested in the research for particular designs in bags as well as in footwear, taking for example the Flamenco Boots, the Rose Heels, or the Ballon Shoes, with balloons also present on the dresses, created as real sculptures. This idea is combined with a refined workforce attentive to workmanship and quality. The essence of the brand is in fact to carry forward the refinement of the product, thus enhancing the beauty of the objects and creating real avant-garde architectural works. The elements therefore become parts of dresses or bags or even heels, reinventing what already exists and celebrating the object with a new role. The craftsmanship therefore makes it possible to reconcile the study of design and lines with the very functionality of the garment, as for the FW 2023 collection by Loewe, between sculpture-dresses, illusionistic and surreal prints and balaclavas with portholes, what results it is nothing futuristic, but minimal, clean and intimate.

The history of Loewe starts in 1846 thanks to the German craftsman Heinrich Loewe Rossberg, who founded in 1872, together with a group of craftsmen, a small leather workshop. He then opens the first boutique, located in the main street of Madrid, soon becoming a point of reference for lovers of luxury and later a supplier to the Royal House. Under the direction of Enrique Loewe Knappe, the production of umbrellas, scarves and jewels began, and in 1945, in collaboration with the designer José Pérez de Rozas, the first models of the iconic Boxcalf bags were produced, thanks to which the brand achieved international fame. This resulted in the opening of stores in England and Japan and the creation of the iconic logo by Vincente Vela. Loewe's identity was soon joined by an idea of clean and minimal style, characterized by the innovation of the product itself, producing in 1965 the ready-to-wear collection. In 1988 Enrique Loewe Lynch created the Loewe Foundation and in 1996 the brand was acquired by the LVMH group. With the launch of the Amazona bag, still today a symbol of the production, the success of the brand was achieved, boasting great collaborations over the course of history, including those with Giorgio Armani and Laura Biagiotti, as well as important creative directors, such as Stuart Verves and since 2013 Jonathan Anderson.