Jacquemus " from Provence to the catwalks of Paris "

Jacquemus is a French luxury brand specialized in the production of clothing and accessories for women and men. The women’s collection communicates not only a sensual and essential aesthetic, but a real lifestyle, immersed in a carefree and fresh atmosphere. Tailored jackets, ribbed cardigans, crop tops, sheath skirts, oversized shirts and linen draped dresses give life to the image of an extremely spontaneous refinement. The feminine wardrobe is complete with accessories such as the iconic bags, straw hats and shoes. The brand in 2018 introduced the men’s collection, which wants to be representative of a youthful and relaxed scenario: linen blazer, shorts and pants with large silhouettes, oversize shirts and knitwear with floral prints. There is no shortage of men’s accessories, such as bags, shoes and hats. Jacquemus is wrapped in a romantic imagination, where the scene is dominated by raw fabrics such as linen and wool, and a color palette reminiscent of Provence, made of warm and vibrant tones.

Jacquemus is characterized by its elegant and sensual minimalism, sometimes spontaneous, which aims to enhance and free the female body. Strong is the nostalgic appeal to the essential fashion of the 90s: clean lines, splits, cut-outs and precise cuts are elements that from the beginning dominate the collections of the brand. «I want to tell stories with my clothes», stories intrinsic of simplicity and lightheartedness. Jacquemus is immersed in a bucolic imagination, a continuous memory and a reference to Provence, where romance is the leitmotif of an extremely poetic fashion: ”Fashion is poetry. It is a way of saying something in this world, because with what you wear, you always send a message". 

Simon Porte, "the enfant prodige of French fashion" in 2010, following the loss of his mother, left fashion studies in Paris and founded the brand: a project entirely dedicated to her, so much so as to bear her nubile name, Jacquemus. Key to success, beyond the minimal aesthetic, was definitely the choice of an engaging communication, spontaneous and transmitted through social channels, especially Instagram. The result is an authentic representation of the brand, always wrapped in an independent and poetic spirit.