FRONT ROW SHOP is a brand that combines a refined contemporary design with sustainable sewing techniques, in fact the two designers, from Rome and Shanghai, mix elements from both cities and cultures, interpreting seasonal trends with avant-garde, highlighting the style functional of the drawings.

Front Row Shop was founded in 2010 and is now distributed worldwide in high-end stores, boutiques and online platforms. The continuous search for new fabrics and sustainable manufacturing techniques brings freshness to the collections of every season, always updated and in step with the times. The brand is committed to offering fashionable, colorful and affordable clothes for fashionable and free women.

The name "Front Row Shop" refers to the possibility of seeing the most fashionable clothes on the front line, before the others, so having the opportunity to be in the forefront of fashion, learn about the latest news, fashion bloggers, express their ideas and discover their own style.