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Founded in 1925
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Genre
Child
Woman
Man
Brand type
Luxury
Brand specialized in
Clothing total look
Bags
Sunglasses & Glasses
Design objects & furnitures
History & Philosophy
Read the story

Fendi, when fashion becomes a fairy tale.

Fendi is an Italian fashion house, founded in 1925 by Edoardo Fendi and Adele Casagrande, fur craftsmen of Rome. The brand stands out as a symbol of Made in Italy luxury all over the world for its marked modernity combined with a timeless classicism. Achieved fame thanks to the production of ready-to-wear fur and leather accessories, the brand has established itself for the quality of its bags, characterized by the use of innovative fabrics and multicolored details, as well as dresses with precious decorations, refined shirts and jackets, monogram jeans and trousers.

Born as a family business, Fendi’s story is all on the rise. When the five Fendi sisters take over the company from their parents, they manage to give a more youthful and glamorous imprint to the brand, each dedicated to a specific sector. Paola was an expert in textiles and manufacturing techniques, Anna devoted herself to the leather industry, Franca was the sales manager, Carla was in charge of public relations and finally Alda managed the fur sector. The decisive turning point came in 1965, when the meeting with Karl Lagerfield led to the creation of the logo with the double F. After the entry of the third generation into the company, Silvia Venturini Fendi takes the reins and makes the brand achieve an even more extraordinary success. The collaboration with Lagerfield has been kept alive until 2019, the year of his death, and during the years Silvia created the Fendissime line in 1987, the Baguette bag that became a must in the 90s, and the Peekabo bag, designed in 2009 with the desire to create a product that aspires to a hidden luxury.

Today, Fendi continues its journey in the high fashion scene, respecting tradition and with a strong vocation to experimentation, through the reinterpretation of craftsmanship in a contemporary key. After driving for a short time the company alone, the creative director Silvia Venturini Fendi is now joined by Kim Jones, designer of the women’s collection.

Products
From online shops
Fendi Fendi `Ff Sponge` T-Shirt 720.00 €
720.00
Fendi Fendi `Roll` Large Shopping Bag 1500.00 €
1500.00
Fendi Fendi `Ff Jacquard` Shopper Bag 1600.00 €
1600.00
Fendi Fendi `Roll` Large Shopping Bag 1500.00 €
1500.00
Fendi Fendi `Fendi Sunshine` Shopper Bag 1950.00 €
1950.00
Fendi Fendi `Ff` Reversible Belt 480.00 €
480.00
Fendi Fendi `Domino Ff` Low-Top Sneakers 750.00 €
750.00
Fendi Fendi `Kitten Ff` Slingback Pumps 850.00 €
850.00
Fendi Fendi `Kitten Ff` Slingback Pumps 950.00 €
950.00
Fendi Fendi `Ff 1974 St.` Medium Camera Case 990.00 €
990.00
Fendi Fendi `Fendi Match` Low-Top Sneakers 790.00 €
790.00
Fendi Fendi `Jacquard Ff` Sabots 820.00 €
820.00

Fendi stores in Sacramento

Stores selling this brand

Other stores in Sacramento

Selling Fendi
1651 Arden Way 95815 Sacramento United States
SHOP Fendi PRODUCTS
Fendi CAPPELLO A CLOCHE REVERSIBILE 320,00 €
320.00
Fendi Fendi `Herbs Dyed` Pants Price 950.00 € 50 % 475 €
reduced price on store's website
Fendi POLO IN COTONE 170,00 €
170.00
Fendi KIT IN POPELINE E JERSEY 460,00 €
460.00
Fendi ZAINO IN NYLON FF 1.250,00 €
1.250.00
Fendi Fendi `Fendigraphy` Wallet On Chain 1250.00 €
1250.00
Fendi Fendi 'Sunshine' Medium Shopping Bag GR 2300.00 €
2300.00
Fendi COPERTA IN COTONE 420,00 €
420.00
Fendi FELPA IN COTONE CON LOGO FF 1.150,00 €
1.150.00
Fendi Fendi Tank Top Price 850.00 € 50 % 425 €
reduced price on store's website
Fendi Fendi `Made In Fendi` Shirt Price 690.00 € 50 % 345 €
reduced price on store's website
Fendi FELPA CON ZIP 380,00 €
380.00
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