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ECSMI is a brand founded to create unique and special citywear garments, that's why defines itself as Luxury City wear. The name ECSMI is the acrnonime of Emilia Customize your Style Made in Italy.
The brand is born within a family-run company with over 20 years of experience in the sector of the toll booth and with active collaborations with companies in the United States, Europe, Korea and Japan, oriented to retail and department store.
All this know-how has given life to a brand with unique characteristics, which like to be rebaptized as techno-tailoring. ECSMI was founded to create unique and special clothing items, resulting from the combination of manual processing and the use of cutting-edge machinery and fabrics. The brand experiments with new techniques and materials to ensure an ever-increasing quality and more space for customizing the garments made: this is why we speak of 'artisans of the future'.
Choosing one of the ECSMI products represents a declaration of love for Italian design, attention to detail and the high quality of the materials used. Quality, not quantity. All ECSMI garments are unique and made in limited quantities (up to a maximum of 97 pieces), in order to preserve the high level of production. Each of them, in fact, is numbered and becomes unrepeatable over time: special customers deserve exclusive items.
ABSOLUTE PERSONALIZATION: all brand members can be personalized, according to customer taste and style. The brand guarantees direct and non-automated assistance, from order to delivery. Not only that: the process of creation is told to the customer, who is involved in the various stages of preparing the garment, from production, to printing the name, to the delivery.
When was ECSMI born, and what does this name mean?
ECSMI was born about two years ago and is the acronym of Emilia Customize your Style Made in Italy.
The key points of the brand are concentrated in the 5 letters.
Tell me the intuition that led you to the choice of launching the brand.
Intuition was born from a set of competencies of totally different sectors combined to cover a growing market demand. Fabulous enthusiasts, new technologies, marketing and social with high quality garments as the goal, valued by Made in Italy. Machining, manufacturing and personalization all at a market price and not by luxury items as they are.
What does 'Tecno tailoring' mean?
These two words are our bases for each leader we produce. Techno is all the technology applied to various components, fabrics, constructions, machinery and even the way we make it known (the Internet) and reach our narrow community. Tailoring is the manual and unique steps that are performed on the head, which for each customer are different.
Why choose to sell directly?
We wanted to raise the quality of the boss without having to go back into the budget imposed by the market. As we know, the latter imposes prices beyond which it is difficult to sell certain types of product. Our philosophy leaves us free to use the best materials,...
When was ECSMI born, and what does this name mean?
ECSMI was born about two years ago and is the acronym of Emilia Customize your Style Made in Italy.
The key points of the brand are concentrated in the 5 letters.
Tell me the intuition that led you to the choice of launching the brand.
Intuition was born from a set of competencies of totally different sectors combined to cover a growing market demand. Fabulous enthusiasts, new technologies, marketing and social with high quality garments as the goal, valued by Made in Italy. Machining, manufacturing and personalization all at a market price and not by luxury items as they are.
What does 'Tecno tailoring' mean?
These two words are our bases for each leader we produce. Techno is all the technology applied to various components, fabrics, constructions, machinery and even the way we make it known (the Internet) and reach our narrow community. Tailoring is the manual and unique steps that are performed on the head, which for each customer are different.
Why choose to sell directly?
We wanted to raise the quality of the boss without having to go back into the budget imposed by the market. As we know, the latter imposes prices beyond which it is difficult to sell certain types of product. Our philosophy leaves us free to use the best materials, processes and technologies available on the market and we have a research budget to explore and test continuous innovations.
It seems to me, however, that besides direct selling, there are some exceptions and that you also have as customers international stores and departments. Where?
Yes, they are currently launching in South Korea in 2018. They are not shops but temporary showrooms within the Department Store where customers come into contact with the brand and with the clothes they appreciate quality and innovation. They see interactive content and can order and customize their favourite piece from the on-site devices or make it comfortably at home. A novelty for retail but we believe in this process, which we think will take more and more steps in the coming years. Events in these showrooms will be created where our technicians will go to show what we do and to meet customers directly.
How much is important made in italy in your product?
Perhaps I repeat, but counts very much not for the name but for what is behind, the true values with which the foundations of fashion were born. Study, research, design, innovation and ultimately the accomplishment made with competent people, not just to label but to give value to the product.
How much personalization cunts and how far can you push it?
Customization is a really large field and we believe we can develop more in the future to give the customer a single piece. There are several ways, tailor-made is the first but we decided to differentiate and use our technologies to customize as much as possible the aesthetic and functionality of garments. Functionality is essential, allowing us to choose different parts that, in addition of making it unique as a look, also makes it suitable for your use. An example is the ability to choose the weight of padding in your jacket, adapting it to your lifestyle (for more rigid climates or warmed). We test different solutions based on the clothes we produce and each season we enrich ourselves with new knowledge and technologies.
What is the garment that made you more proud in the new season and what do you think will bring the biggest commercial success?
We find that the Parka down 26 gr is the most innovative and successful piece of the winter collection, representing us in every aspect, research, innovation, functionality, customization and high quality manufacturing. The fabric is a laminated three-layer matt with a weight of only 26gr / sqm, lightweight, protective and highly abrasion resistant. Laser engraved and embossed details for feather divisions, externally in reflective fabric combined with mesh. Siberian goose feather soft and lightweight ultrawhite (the highest quality on the market) worked in Italy by Molina down jackets, a guarantee of quality. I could talk about this garment for another hour but the photos we publish will speak for themselves.
What is your communication strategy to make sense of the value and difference of your products?
We work with new social media, innovative online marketing strategies give incredible opportunities for small brands like ours who has reduced PR budgets and devotes all its energy to the product. We are supported by several professionals, the online has no boundaries and is immediate. We believe in customer loyalty and want to establish a unique relationship with them, the gartsmen we produce are few hundred per year and this is one of the benefits.
Is there a brand from which you have been particularly inspired from the point of view of the product?
Look carefully at several brands on the market, how they are moving and what they propose. We move from European fast fashion chains to Japanese niche brands. At the moment, however, we prefer the new Swedish and Norwegian brands.
Thanks for the inteview guys!
