Bottega Veneta: the refined intertwining of luxury and craftsmanship

Bottega Veneta is an Italian luxury brand, founded in Vicenza in 1966. Initially focused on the production of high quality bags and leather goods, the Maison then expanded by offering a wide range of garments for the Bottega Veneta women's clothing, characterized by quality materials and particular processes. The coats, the gilets, the quilted jackets, up to the swimwear proposed by the brand, are an image of elegance and femininity, combined with the contemporary and to the refined thanks to clean lines and models as versatile as iconic, between leather biker jackets, outerwear in sheraling or denim and trench coat in shiny leather. The female proposal also includes knitwear with intertwined motifs, in cashmere, silk or mohair, denim shirts, leather or more classic plaster, casual cotton t-shirts and polo shirts, up to pants and straight leg jeans, large or biker, and to the midi or maxi skirts. The tops and dresses of the brand, available in models suitable for both the daily and more formal, are characterized by processes and drapes, making the silhouette fluid and harmonious. There is also the wide range of Bottega Veneta women's bags, with models including clutches, mini bags, tote and wrapped leather crossbody bags, as well as for shoes, up to accessories, with belts and jewels. The brand also offers a Bottega Veneta men's clothing line, with soft coats, jackets, blazers and quilted jackets with a contemporary and formal style, up to the knitwear. The men's collection is also made up of leather, nylon or cotton pants, shorts and casual jeans, up to the Bottega Veneta men's bags with clutch bags, crossbody bags and small leather goods, concluding the proposal with complete shoes line with sneakers, boots and design slippers and accessories with belts and gloves.

The focus on craftsmanship rather than on the name of the brand, they made Bottega Veneta luxury image and exclusivity, making the fashion house synonymous with elegance and artisan skill Made in Italy. By heading to the slogan "When your own initials are enough", the models produced do not report any identification logo, leaving the iconic interweaving of leather speak in its place, thus making the immediately recognizable brand, putting the craftsmanship and processes themselves first. Always an expression of savoir-faire and the best Italian artifacting traditions, Bottega Veneta has been able to conquer Vip of each generation, from Jacqueline Kennedy to Victoria Beckham, up to Jackie Onassis e Mary Tyler Moore. Sophisticated, dynamic and timeless brand, Bottega Veneta has been able to make discretion its maximum strength, also exploiting it in social media through a silent marketing strategy, with the creation of @newbottega and the promotion of the Pouch bag , followed by the removal of official accounts, thus involving a multignerational audience. The fashion house, attentive to philantropy and sustainability, in this regard, the line of thought of the Kering Group, based on the circularity of fashion, on the respect of the times to this tied, also upsetting, and on the duration and quality of the product, realizing moreover plans like "Bottega for Bottegas”. 

The story of Bottega Veneta begins with the foundation of the brand by Michele Taddei and Renzo Zengiarò in 1966 in Vicenza. Brand born as a leather goods company, it soon manages to emerge thanks to the particular artisanal processing techniques, focused on the artisanal interweaving of leather able to make recognizable and exclusive every model created. In the 80s thanks to figures such as Andy Wharol and Lauren Hutton, who wears the brand’s American Gigolò Clutch, Bottega Veneta sees a significant increase in its popularity, thus expanding its production to clothing and accessories. However, it will be with Tom Maier, in the role of creative director from 2001 to 2018, that the maison will see the real breakthrough, thanks to the new design of the Cabat bag and the clutch The Knot, in various versions and colours. In 2018, the role of director passes into the hands of Daniel Lee, implementing an important restyling focused on the link between past and present, inserting the clutch The Pouch and creating the line of shoes Stretch. In the years 2000 the maison is acquired by the Kering Group and from 2021 sees respectively Matthieu Blazy in the role of creative director and Bartolomeo Rongone as CEO of the brand.