The harmonic, painterly aesthetic of Blue Blue Japan

Blue Blue Japan got its start in 1996 as the in-house brand for Okura, a clothing shop in Tokyo.

Blue Blue Japan’s line of menswear delivers a Japanese interpretation of workwear staples. With traditional Japanese craftsmanship and an affinity for the iconic indigo blue of classic denim styles, Blue Blue Japan offers a vibrant selection of crisp button-downs, pants, and t-shirts in stimulating prints and relaxed knits.

Artisanal washing and dying processes distinguish the line’s harmonic, painterly aesthetic.