AMI's name derives from the initials and the last letter of its founder's name and artistic director, Alexandre Mattiussi. It is also a friend, as if to convey the idea of a ready-to-wear collection without excess and suitable for everyday life. It was founded in 2010 in Paris and offers a varied collection, with both casual and elegant garments.
AMI wants to convey a friendly and positive message with its authenticity and sincerity. A man collection with a modern design and French charm, created with refined and quality materials, for a relaxed elegance. In 2013, Alexandre Mattiussi was the first man designer to receive the prestigious ANDAM award. The brand has 300 stores worldwide, three stores in Paris, one in London, one in Tokyo and one in Hong Kong.