Áeron, innovation and design

Eszter was born in 1981, in Budapest, Hungary, into a textile dynasty with generations of tailors. From a very young age on, she was exposed to a creative and artistic environment, since she started traveling with her mother to textile, fashion, and art fairs around Europe.

An insistence on quality in materials and fabrication techniques recalls the generations of tailors that preceded Áron, while playful modifications of classic detailing coalesce into tasteful silhouettes that resonate with an immediacy untarnished by any tendency towards the modish
These impulses and impressions along with her mother’s impeccable style have influenced her aesthetic evolution.

Strict yet feminine minimalism, fine materials and innovative craftsmanship are deeply encoded in the brand DNA. Every collection focuses on reinventing traditional tailoring techniques. Eszter aims to create one artful package, where work and play harmonizes together resulting an easy-to-wear and effortless elegance.

ÁERON is currently available in over 100 stores worldwide.